Unsuccessful Spice Girls musical to close in June
Viva Forever! will shut after just eight months in London's West End
Written by Jennifer Saunders, the musical tells the story of a girl as she's propelled into the superficial world of 'Starmaker', a TV talent show that offers the fame and fortune she thinks she craves and features a number of the Spice Girls hit singles, including 'Wannabe' and 'Spice Up Your Life'.
The show was originally intended to run until early 2014, but is instead shutting its doors on June 29. Upon opening, the show received a critical mauling and producer Judy Craymer has admitted that it has not worked out. Speaking to BBC News, she said: "Despite the wonderful audience, extremely positive feedback and the standing ovation at every performance from an audience of families and friends all enjoying a great night out, we just can’t make it work."
The Spice Girls shared their dismay on Twitter, with Mel C stating: "Absolutely devastated our wonderful show is closing. Thank you to our brilliant cast." Meanwhile, Emma Bunton added: "I am totally gutted that our wonderful show @vivaforever is coming to an end. Thank you to all our amazing fans for your constant support!"
Cast members were reportedly informed that Viva Forever! will be closing following Wednesday night's performance.