The Weeknd unveils new 'Often' video – watch

Audio for 'Often' was originally released in June

The Weeknd has unveiled a new video for the recently released track 'Often'.

The song was originally revealed in June by the singer– real name Abel Tesfaye – but now has an accompanying video. Click above to watch.

The video follows last month's release of the Tesfaye's second new track of the year 'King Of The Fall'. The two tracks are the first new music released by The Weeknd since last year's 'Kiss Land' album.

Last year, Tesfaye teamed up with US brand ONE Condoms to produce a range of official The Weeknd contraceptives featuring tour logos and artwork from his album. They were distributed at various venues on his autumn tour.

ONE's CEO Davin Wedel said in a press release, "With performances known for sexy mood and vibe, The Weeknd embodies the hip, edgy, artistic character of our customers. His music evokes a passion and intimacy that perfectly complement the sensuality of ONE products."

Read More On This Artist

More News
Bianca Jagger disputes 40 year old story about arriving at Studio 54 on a white horse
Chance The Rapper remixes Jeremih's 'Planes' - listen
Bruce Jenner: 'Kanye West helped Kim Kardashian accept my male to female transition'
Justin Bieber settles out of court with photographer who accused him of assault
Slipknot frontman says he turned down chance to star in US reality dating show
Danny Brown reveals new album is almost finished but 'ain't coming out no time soon'
Heroin arrest turned Sky Ferreira into 'punching bag for chauvinistic media', says DIIV...
Elvis Costello makes final appearance on 'Letterman' - watch
Paul McCartney announces US arena show
Metallica's 'The Black Album' inspired by 'Wicked Game' singer Chris...
Alex James says there was 'ill feeling' among Blur before their reunion
Elton John, Lady Gaga offer support to Bruce Jenner's transgender reveal
Taylor Swift's '1989' louder than AC/DC's 'Back In Black', claims...
Black Sabbath's Bill Ward: 'I missed Ozzy Osbourne so much it was devastating'
Paul Weller on David Cameron's love for The Jam's 'Eton Rifles': 'Which...
Crystal Castles' Ethan Kath responds to Alice Glass' criticisms
Ice Cube premieres new footage from 'Straight Outta Compton' at CinemaCon
Moby to open vegan restaurant in Los Angeles
The Replacements recording new material
Giorgio Moroder and Britney Spears' 'Tom's Diner' cover leaks
The Grateful Dead reportedly set to tour with John Mayer following farewell gigs
Kelly Rowland and Brandy land new US TV shows

More News

Comments

Please login to add your comment.

Latest Tickets - Booking Now
 
Know Your NME
 

 
NME Store & Framed Prints
Inside NME.COM