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Is Thom Yorke the next media mogul?

Radiohead man named one of the most powerful people in media

Thom Yorke has been named one of the most powerful people in the media industry for Radiohead's 'In Rainbows' pay-what-you-like strategy.

The frontman was placed at number 63 in The Guardian's Media Top 100 2008 chart for the cultural, political and economic changes the band's method of sale created.

The newspaper included the singer for his "pioneering example of the new business model in today's digital landscape, with creatives cutting out the middleman - in Radiohead's case, their old record label EMI - and selling the content online themselves".

They claim Radiohead's model influenced subsequent releases by Nine Inch Nails and The Charlatans - who gave their albums 'The Slip' and 'You Cross My Path' away for free - and Coldplay, who made their comeback single 'Violet Hill' available as a free download.

Other music-related entries include Simon Cowell at number 14, Andrew Lloyd Webber at number 96 and current EMI chief Guy Hands at number 80. Shockwaves NME Awards host James Corden is at Number 25.

To see the full list, visit The Guardian's Media site.
 

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jakka 

Jul 14, 2008

I strongly appreciate what Tom Yorke is doing but, as we say in Italy, u gotta give to Cesar what belongs to Cesar!! I will make my case very brief demonstrating how Tom Yorke owns most of his moves to Trent Reznor. He was the first artist to deliver free music with the project around the album "Year Zero" wich was ment to move fans around the world in order to physically find his album and upload it on the net for free way before the album was out!!!.. 1 year earlier than Radiohead (he did that move because he din't want to end his major contract before he delivered music for free) After that, he released Saul williams record in the same "choose what u will pay" way giving to fans different choices on how to download the files giving to the public a wider and better range of music formats to download. The subsquent album "ghosts 1-4" followed the same routine including different different sound formats, graphics etc.. grossing much more money that Radiohead did with their "In Rainbows" output.. he then distibuited "the Slip" for free and will keep it for free forever. Let us not talk about the opensource remixing trend that he launced (the first experiment dates back to "the fagile" days, that means around the year 2000, for which he was heavily sued by his record company!!!)... I strongly love radiohead, but it is unfair that your magazine, and the rest of the british media lacks of openmindeness only awarding uk-indie-soho-eastlondon hyped artists not recognising the person that always fought against major labels and their jurassic way of treating music!!!! He is american and and in his 40's but he still is creating incredible forms of art that are spread around the world of music, from the making to the output!!!! I am a nine inch nails fan and music industry worker.. and I followed new ways of putting music in the market since the appearance of MP3!!! I can strongly say that whoever doesn't recgnize to Reznor such things is not doing his Journalist job well, following only trends and flashe lights not understanding what really goes down after all!!!!!!

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