Musicians get massive exposure at most-watched Super Bowl

Tom Petty's half-time show draws record numbers

Musicians get massive exposure at most-watched Super Bowl
Yesterday's Super Bowl between winning team New York Giants and the New England Patriots was the most watched in history, drawing a record 97.5 million viewers, according to Nielsen Media Research data.

This means that Tom Petty's half-time performance drew a record number of viewers, while simultaneously stirring up controversy that he may have lip-synced his four-song set.

Several musicians got massive exposure during Super Bowl advertisements as well. A spot for Diet Pepsi Max featured cameos from LL Cool J, Busta Rhymes, Missy Elliott, and Macy Gray.

Eels aired a much-talked-about one-second ad, and Arcade Fire's song 'No Cars Go' was reportedly used without their permission in an advert for the NFL, as previously reported.

The 2008 Super Bowl held inGlendale, Arizona eclipsed the previous record set in 1996, when 94.08 million viewers tuned in.

--By our Los Angeles staff.
[url="/about"] Find out more about NME.[/url]

The Shockwaves NME Awards 2008 are coming soon – and it’s time to have your say. Vote now by heading to NME.COM/awardsvote and you could win VIP tickets to the ceremony, which takes place in London on February 28.

Read More On This Artist

More News
Noel Gallagher focuses on "brilliant" new album at Royal Albert Hall
Charli XCX and Sophie collaboration previewed - watch
Beck's 'Morning Phase' goes silver in UK after selling 60,000 copies
Zayn Malik looks to go solo after being pictured in recording studio with Naughty Boy
Justin Bieber joins Ariana Grande onstage to perform 'All That Matters' live - watch
Depeche Mode's Martin Gore announces solo album 'MG' and shares 'Europa...
East 17's Brian Harvey discusses struggles with depression and mental illness
Alt-J album 'This Is All Yours' certified gold in the UK
Jessie Ware joins Nicki Minaj onstage in London to perform 'The Crying Game' - watch
Destiny's Child reunite to perform at Stellar Gospel Music Awards - watch
Def Jam rapper's manager killed in a car park after planning anti-violence initiatives
Selfie sticks banned at US festivals
Jamie xx and Four Tet join forces on BBC Radio 1 – listen now
Prince in legal battle after releasing former The Voice contestant's album for free
New Tupac music to get future release
Beastie Boy Ad-Rock avoids touching 'monster' fish on Jimmy Fallon show
Major Lazer: 'England doesn't like us for some reason'
Leon Bridges performs 'Better Man' on 'The Late Late Show with James Corden'...
T-Pain releases new mixtape 'The Iron Way'
Death Cab for Cutie's Ben Gibbard covers Guided By Voices – watch
The Vaccines air four new songs in Nottingham
Footage from Kendrick Lamar's moving truck performance released as Reebok ad – watch

More News

Comments

Please login to add your comment.

Latest Tickets - Booking Now
 
Know Your NME
 

 
NME Store & Framed Prints
Inside NME.COM