Musicians get massive exposure at most-watched Super Bowl
Tom Petty's half-time show draws record numbers
Yesterday's Super Bowl between winning team New York Giants and the New England Patriots was the most watched in history, drawing a record 97.5 million viewers, according to Nielsen Media Research data.
This means that Tom Petty's half-time performance drew a record number of viewers, while simultaneously stirring up controversy that he may have lip-synced his four-song set.
Several musicians got massive exposure during Super Bowl advertisements as well. A spot for Diet Pepsi Max featured cameos from LL Cool J, Busta Rhymes, Missy Elliott, and Macy Gray.
Eels aired a much-talked-about one-second ad, and Arcade Fire's song 'No Cars Go' was reportedly used without their permission in an advert for the NFL, as previously reported.
The 2008 Super Bowl held inGlendale, Arizona eclipsed the previous record set in 1996, when 94.08 million viewers tuned in.
--By our Los Angeles staff.
Find out more about NME.
The Shockwaves NME Awards 2008 are coming soon – and it’s time to have your say. Vote now by heading to NME.COM/awardsvote and you could win VIP tickets to the ceremony, which takes place in London on February 28.
This means that Tom Petty's half-time performance drew a record number of viewers, while simultaneously stirring up controversy that he may have lip-synced his four-song set.
Several musicians got massive exposure during Super Bowl advertisements as well. A spot for Diet Pepsi Max featured cameos from LL Cool J, Busta Rhymes, Missy Elliott, and Macy Gray.
Eels aired a much-talked-about one-second ad, and Arcade Fire's song 'No Cars Go' was reportedly used without their permission in an advert for the NFL, as previously reported.
The 2008 Super Bowl held inGlendale, Arizona eclipsed the previous record set in 1996, when 94.08 million viewers tuned in.
--By our Los Angeles staff.
Find out more about NME.
The Shockwaves NME Awards 2008 are coming soon – and it’s time to have your say. Vote now by heading to NME.COM/awardsvote and you could win VIP tickets to the ceremony, which takes place in London on February 28.
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irsocal
Feb 5, 2008
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