Channel 4 to broadcast ‘Great British Bake Off’ after BBC loses rights

Current series will be last on the Beeb

It has been announced that the current series of The Great British Bake Off will be the last to air on the BBC, with Channel 4 securing rights to the show.

BBC News reports that the BBC has lost their contract to broadcast the show, with issues said to involve money matters and “development of the brand”.

Love Productions – the company behind Bake Off – say negotiations with the BBC have lasted a year before a decision was made on Monday.

It has been confirmed that Channel 4 will pick up the show.

Great British Bake Off returned last month to a massive audience of 10.4m viewers – over a million up on its 2015 launch audience of 9.3m.

However, before the new series began, the show was hit by controversy when some viewers accused the producers of perpetuating gender stereotypes. Promo shots for the new series showed male contestants whisking bowls of blue icing and female contestants whisking bowls of pink icing, a distinction which fans on Twitter branded “embarrassingly dated” and “nonsense”.