First Netflix ‘viewing figures’ confirm popularity of ‘Daredevil’, ‘House Of Cards’

'Unbreakable Kimmy Schmidt' has also performed well for the streaming service

The first attempt to measure ratings on Netflix has apparently confirmed the popularity of Daredevil, House Of Cards and Unbreakable Kimmy Schmidt.

The streaming service has never released viewing figures for any of its content, original series or otherwise, but a San Diego-based company called Luth Research has assembled a panel of 2,500 Netflix subscribers in the US in a bid to determine which of its shows are attracting the most viewers.

According to Variety, Luth Research found that an estimated 10.7% of subscribers watched at least one episode of Marvel’s Daredevil in the 11 days since it launched on April 10, making it Netflix’s most-watched show. Meanwhile, an estimated 7.3% of subscribers watched at least one episode of Tina Fey’s sitcom Unbreakable Kimmy Schmidt in its first 30 days of availability.

House Of Cards starring Kevin Spacey and Robin Wright remains popular, with an estimated 6.5% of subscribers watching at least one episode of Season Three during its first month of streaming. Luth Research also found that House Of Cards is Netflix’s most popular series overall once viewings of all three seasons are taken into account, as well as its most “binge-watched” show. However, family-based thriller Bloodline starring Kyle Chandler has proved less popular so far, with an estimated 2.4% of subscribers watching at least one episode during its first month of availability.

Netflix has approximately 40.9 million subscribers in the US, which suggests that around 4.4 million US viewers tuned in to at least one episode of Daredevil in its first 11 days of release, and around three million US viewers watched at least one episode of Unbreakable Kimmy Schmidt during its first 30 days of availability. However, Luth Research’s figures are made slightly less reliable because they do not include Netflix viewings on TV sets – whether connected via the internet or through gaming consoles – only episodes watched on tablets, computers and smartphones.