Clarkson's law firm has registered the trademark 'Gear Knobs' for TV and merchandise use
The new series that former Top Gear presenters Jeremy Clarkson, Richard Hammond and James May are making for Amazon could potentially be called Gear Knobs.
Amazon announced in July that its streaming service, Amazon Prime, has commissioned the trio to make a brand new motoring show in a deal which the company’s CEO Jeff Bezos later described as “very, very, very expensive”. They are expected to start work on the first series this autumn with the first episodes reaching screens in early 2016.
The show’s title has yet to be revealed, but Buzzfeed has spotted that Clarkson’s law firm, Olswang, has registered the trademarks Gear Knobs and Gear Nobs for TV and merchandise use, leading to speculation that the trio could have given the series a risqué, tongue-in-cheek name.
The title Speedbird was also registered as a trademark for driving-related merchandise by the law firm, which suggests that it could be the name of a Stig-like regular feature on the show.
The trio’s deal with Amazon commits them to 36 episodes of the new motoring show over three series. It has been reported that Amazon has set aside a huge budget of £160m for the series, meaning a rumoured cost per episode of £4.5m – higher than the first two seasons of House Of Cards.