New BBC singing competition will go head-to-head with Simon Cowell's talent show

The Voice is set to launch on the same night as the return of Britain’s Got Talent.

The BBC1 talent show, which features Jessie J, Tom Jones, will.i.am and The Script’s Danny O’Donoghue as coaches, will air its first episode on March 24 – the same night as its ITV1 rival, Britain’s Got Talent.

The announcement was made via the show’s Twitter page yesterday (March 10).

It read:

Two weeks from now, something new will be on your television. Something so great you’ll want to run up and kiss the screen. Just FYI

The Voice has been pencilled into the schedules to run on BBC1 from 7:15pm to 8.30pm (GMT), while Simon Cowell’s Britain’s Got Talent is scheduled for 7:45pm to 9pm on ITV1.

It is not the first time the two competing channels have clashed over Saturday night primetime viewing figures. They have battled before, with Strictly Come Dancing running against The X Factor.

The US version of The Voice is now in its second series, with Christina Aguilera, Cee Lo Green, Maroon 5’s Adam Levine and Blake Shelton as coaches.

The show’s format sees contestants perform in “blind” auditions, in which the coaches turn their backs on the singers – so that they are only judging the voice.

The winner of the UK version of the show will receive a recording contract with Universal.

Little Britain’s David Walliams, Simon Cowell, Amanda Holden and, former Strictly Come Dancing judge, Alesha Dixon make up the new judging line-up on BGT.