October 23, 2013 9:43

Tyler, The Creator and Flying Lotus hit out against YouTube Awards

The nominations lack innovation, artists say

Tyler, The Creator and Flying Lotus hit out against YouTube Awards

Photo: Dan Dennison/NME

Flying Lotus and Tyler, The Creator have both his out against the YouTube Awards.

The inaugural awards will take place next month (November) and will be live streamed around the world on the video sharing site.

Flying Lotus accused the awards of failing to promote innovation in music, instead just highlighting big acts.

"Seems like the YouTube music awards are pretty much the same as the VMAs. I don't really see the point," the rapper and producer wrote on Twitter. "If it's all about hits sure I get it but let's be fair. YouTube award nominations clearly don't care about cutting edge/innovation. They had an opportunity to shine a light on all the artists that they helped to gain notoriety just to shit on them for uber famous acts. No disrespect to the nominees yadda yadda"

Tyler, The Creator meanwhile, who is set to perform at the awards, tweeted: "YouTube Awards could've fucking had nominations on cool creative videos shit but noooo again it's the most teeny bopper pop shit. You are butt." He added: "Why not give awards to just directors. These fucking weak ass artists don't come up with these shots or sit in colouring. Fuck them they suck."

The first ever YouTube Awards will take place on November 3 at Pier 36 in New York. Jason Schwartzman, known for roles in Rushmore and The Darjeeling Limited, will host while Where The Wild Things Are director Spike Jonze will act as creative director for the show. The 90-minute ceremony will see six awards handed out as well as the live performances with all winners voted for by YouTube users.

Arcade Fire, Eminem, Lady Gaga, MIA, Tyler, The Creator and Earl Sweatshirt have been confirmed as performers at the ceremony.

YouTube awards 2013 nominations:

Video of the Year: Nominees represent the videos with the most fan engagement on YouTube over the last year.

Epic Rap Battles Of History - 'Barack Obama vs Mitt Romney'
Demi Lovato - 'Heart Attack'
Girls' Generation ­- 'I Got A Boy'
Justin Bieber (feat. Nicki Minaj) - 'Beauty And A Beat'
Lady Gaga ­- 'Applause'
Macklemore & Ryan Lewis (feat. Mary Lambert) - 'Same Love'
Miley Cyrus ­ - 'We Can't Stop'
One Direction - 'Best Song Ever'
PSY - 'Gentleman'
Selena Gomez ­ - 'Come & Get It'

Artist of the Year: Focused on acts YouTube fans have made stars, nominees represent the most watched, shared, liked, and subscribed ­to artists.

Eminem
Epic Rap Battles
Justin Bieber
Katy Perry
Macklemore & Ryan Lewis
Nicki Minaj
One Direction
PSY
Rihanna
Taylor Swift

Response of the Year: Best fan remix, parody or response video, these nominees represent the top “unofficial” fan videos on YouTube based on views, shares and other social activity.

Boyce Avenue (feat. Fifth Harmony) ­- 'Mirrors'
Jayesslee ­- 'Gangnam Style'
Lindsey Stirling and Pentatonix ­- 'Radioactive'
ThePianoGuys ­- 'Titanium / Pavane'
Walk Off the Earth (feat. KRNFX) - 'I Knew You Were Trouble'

YouTube Phenomenon: Nominees are based on the phenomena that generated the most fan videos.

Rihanna - 'Diamonds'
Psy - 'Gangnam Style'
Baauer - 'Harlem Shake'
Taylor Swift - 'I Knew You Were Trouble'
Macklemore - 'Thrift Shop'

YouTube Breakthrough: Focusing on breakout new acts, nominees represent the artists who experienced the biggest growth in views and subscribers.

Kendrick Lamar
Macklemore & Ryan Lewis
Naughty Boy
Passenger
Rudimental

Innovation of the Year: Most creative and innovative music videos on YouTube.

Anamanaguchi ­- 'ENDLESS FANTASY'
Atoms For Peace ­- 'Ingenue'
Bat For Lashes ­- 'Lilies'
DeStorm ­- 'See Me Standing'
Toro Y Moi - 'Say That'

Read More On This Artist

More News
Courtney Love says production on Kurt Cobain biopic will begin in 'next 12 months'
Bloc Party's Kele Okereke to release new solo album, 'Trick'
Midweek chart update: La Roux narrowly behind Ed Sheeran in race for Number One
Lana Del Rey says 'Fucked My Way To The Top' song is commentary on public perception of...
Metallica's Lars Ulrich says Noel Gallagher inspired him to quit cocaine
Kasabian's Serge Pizzorno and comedian Noel Fielding tease 'Wu-Tang Clan' live shows
Ian Watkins loses appeal for reduced jail term; judges cite 'shocking depravity' of crimes
The Gaslight Anthem warn fans that new album 'Get Hurt' is 'completely...
Manic Street Preachers' Nicky Wire on Russell Brand's politics: 'Voting should be...
Former Lostprophets members thank fans for 'sticking with us' at first gig as No Devotion
Peaches Geldof died of heroin overdose, inquest hears
Slowdive announce two further reunion dates
James Murphy to score new Noah Baumbach film 'While We're Young'
Lostprophets' Ian Watkins to have jail term appeal considered
SBTRKT announces new album 'Wonder Where We Land' – hear first track now
Post-punkers The Pop Group announce first ever UK tour
The Raveonettes release surprise new album 'Pe'Ahi'
Alt-J score short film 'Wander With Me' - watch
Kasabian explain 'random' on-screen words during Glastonbury performance
St Vincent on Kurt Cobain's death: 'The wound is still raw' – watch
Paul Weller: 'I don't give a fuck about bands getting back together' – watch
Rivers Cuomo hints at Weezer UK gig and says new album helps keep the format alive

More News

Comments

Please login to add your comment.

Featured Videos
Latest Tickets - Booking Now
 
Know Your NME
  • Facebook
  • Twitter
  •  
  •  
  •  
  •  
 

 
NME Store & Framed Prints
Most Read News
Popular This Week
Inside NME.COM
On NME.COM Today