June 25, 2014 12:04

U2's Bono calls Apple a 'religious cult' for not publically supporting his charity RED

"Apple is so fucking annoyingly quiet," said the frontman

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U2's Bono has criticised Apple for not promoting his charity RED.

Apple are supposed to be in partnership with Bono's non-profit organisation, which supports HIV/AIDS awareness and support programmes in the developing world. Speaking at Cannes Lions, via Billboard, the frontman addressed Apple's Senior Vice President of Design, Jonathan Ive.

"One of the reasons it's such a credit to have Jony Ive on the stage is because Apple is so fucking annoyingly quiet about the fact they've raised $75 million," he commented. "Nobody knows!"

He then showed his RED iPad cover, where the charity's logo is on the inside cover and obscured by the tablet. "Where's the (RED) branding? Nobody can see that. This is modesty run amok. This is the Apple way. They're like a religious cult," he explained.

Meanwhile, a spokesperson for U2 has denied that the band have pushed back the release date of their 13th studio album to 2015. It was rumoured that the band's new record would now be released next year, but a spokesperson for the band flatly denied the claims, saying: "U2's album is planned for this year, is still on track and touring plans haven’t been confirmed yet.


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