April 21, 2008 14:12

Music industry deemed 'more untrustworthy'

New research suggests public don't trust music industry figures

New research has suggested that public trust of the music industry has fallen dramatically over the past year.

PR agency Endelman found that 31 per cent of people polled in a new research study said they trusted the music industry. A year ago the figure was 47 per cent.

The company found that 46 per cent of those polled (who were aged between 18 and 34) said that they would ignore a music company that they didn't trust's advertising and marketing campaigns, reports The Guardian.

The figures come after recent moves by the British Phonographic Industry (BPI) to clamp down on illegal downloaders. The body has suggested that people who illegally download persistently should have their internet connections severed. Internet service provider (ISP) Carphone Warehouse was the first ISP to publicly oppose this suggestion.

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