February 14, 2011 12:32

London's 100 Club saved by Converse sponsorship

Shoe manufacturer steps in to help funding

Gallows at the 100 Club
Photo: Tom Oxley

London's 100 Club has been saved from closure after its owner struck a deal with the Converse shoe company.

The iconic venue had been threatened with closure due to rent increases. Musicians including Paul McCartney, Liam Gallagher and Mick Jagger came out in support of keeping it open.

Now owner Jeff Horton has revealed that Converse are set to sponsor the venue – although he told XFM that this would not mean the venue would be dominated by logos and other corporate presence.

He said the company "wanted to give us a hand".

Converse released a statement saying: "Converse and the 100 Club both share a love for music and this partnership is a great opportunity to reunite the 100 Club with a generation who experienced history inside its walls, as well as introduce it to a new generation with a vow to bring the best in music to its legendary stage."

Sex Pistols, The Libertines, The Clash, Gallows (pictured) and The Specials are among the acts who have played at the Oxford Street club.

See The100club.co.uk for venue details.

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