May 3, 2012 18:03

Sainsbury's launches its own music download store

Supermarket will charge 89p for single tracks as part of its new entertainment store

Sainsbury's launches its own music download store
Forget the high street, the latest war between British retail giants is in the music world. Fresh from the news that supermarket chain Morrisons is set to hold a music festival, Sainsbury's is now launching a music download site.

Seemingly, the idea behind it is that customers can jazz up the experience of their weekly food shop by snapping up the latest releases at the same time.

The store is offering access to over 2.3 million downloads, including tracks and albums. It also promises price promotions in the same vein as grocery products with 'Deal Of The Week' albums, reports Music Week.

Keen to keep up with their competitors such as iTunes, tracks will cost 89p, most albums £6.99 and the chain has also vowed to match the lowest prices its on pre-order items as part of a price guarantee – yet more great news for independent record shops.

Sainsbury's are roughly two years behind rival Tesco in launching their own download store, who at the time claimed to be "taking on iTunes" with their download store.

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