HMV: 'Staff tattoo ban was designed to attract broader customers'

High street retailer explains controversial decision

HMV: 'Staff tattoo ban was designed to attract broader customers'

Photo: PA

HMV has issued a statement defending its decision to ban members of staff from displaying any prominent tattoos and wearing scruffy shoes.

In a not-very rock 'n' roll move, the chain reportedly issued a new "appearance policy" last month which dictates that staff must be neat and clean – and wear new trainers. Men must wear blue denim jeans and women must wear denim skirts.

The retailer says "discreet" tattoos or piercings are allowed but "extreme body art" must be removed or covered up. It also says that bosses expect "high standards of personal grooming".

In an interview with Marketing Week, the company's marketing manager Mark Hodgkinson says he stands by the policy and hopes it will help bring more customers into stores.

He said: "[The appearance policy] has been taken out of context and sensationalised and we’ve given a wrong impression of what we want to do. It is is part of something bigger within HMV about being really welcoming and inclusive to customers and encouraging more diversity of customers and making them feel comfortable, welcomed and embraced by our stores."

He added: "We will continue to embrace diversity in our colleagues – we have one of the least stringent codes in retail and we’ll continue to – we’re just saying where it is too extreme, bear in mind we’re trying to attract broader customers and it could be something that would deter some customers."

Read More On This Artist

More News
St Vincent hosts radio show for BBC 6 Music's 'Three Wise Women' Christmas...
The War on Drugs' Adam Granduciel: 'I didn't like the way Mark Kozelek criticised...
Avril Lavigne denies rumours that she's in rehab
Prince shares lyric video for 'ANOTHERLOVE' - watch
Arctic Monkeys share short documentary film to mark end of 'AM' world tour
Wale and A-Trak release new Seinfeld-themed 'Festivus' mixtape
Madonna asks fans not to listen to her leaked album tracks
Bryan Ferry's son Merlin injured in car crash
One Direction sing 'Santa Claus Is Coming To Town' with Jimmy Fallon and The Roots - watch
Footage emerges of a young Björk telling the nativity story - watch
Kanye West impersonator turns 'Yeezus' into a Christmas album - listen
$39 million settlement reached for 2011 Sugarland stage collapse which killed seven
Darkside's Dave Harrington joined by Antlers' frontman for Joni Mitchell cover - listen
Justin Timberlake joined onstage by country singer Garth Brooks - watch
The National make Christmas cameo in 'Bob's Burgers' - watch
Slipknot share video for 'The Devil In I', filmed live at Knotfest
Joey Bada$$ shares new song 'Curry Chicken' – listen
Pusha T says his new album will be 'smacking people left and right' when it is released...
Future Islands' Samuel T Herring reveals he was hurt by reaction to his Letterman performance
Mark Ronson reveals 'Daffodils' collaboration with Tame Impala's Kevin Parker –...
Pink Floyd co-founder Roger Waters attacks 'institutionalised brutality' of Guantanamo Bay
Tom DeLonge: 'Blink-182 don't have anything to prove'

More News

Comments

Please login to add your comment.

Latest Tickets - Booking Now
 
Know Your NME
 

 
NME Store & Framed Prints
Inside NME.COM