February 21, 2013 19:57

US singles chart adds YouTube viewing stats to data collection

The Billboard Hot 100 now takes into consideration music videos viewed on the streaming site

US singles chart adds YouTube viewing stats to data collection

Photo: Press

The US singles chart has added YouTube viewing statistics to the way it works out the placements of the Billboard Hot 100.

Billboard and Nielsen have updated their chart methodology to include music video views on the US version of the video streaming site as well as digital download track sales, physical singles sales, radio airplay, audio streaming and online radio streaming.

The chart also takes into account user-generated clips that use authorised audio, helping 'Harlem Shake' by Baauer - pictured above - to go in at Number One on the Billboard Hot 100. The song has had 103 million views on YouTube and a host of fans have made their own videos for the song.

Of the changes to the charts, Bill Werde - Billboard's editorial director – said: "The very definition of what it means to have a hit is ever-changing these days. The Billboard charts are the ultimate measure of success in music, and they constantly evolve to reflect these new music experiences."

He added: "When the charts launched over 70 years ago, a hit was defined as selling copies of a single or generating airplay. While those avenues are still viable, one needn't look any further than CeeLo, Gotye, Psy or now Baauer to know that a song can be a massive hit on YouTube alone."

YouTube data will also be used in Billboard's new Streaming Songs chart, which puts stats from all of the online streaming sites into one chart.

Read More On This Artist

More News
Paul Weller: 'I don't give a fuck about bands getting back together' – watch
Rivers Cuomo hints at Weezer UK gig and says new album helps keep the format alive
Tulisa to discuss drugs trial in new television documentary
Frankie & The Heartstrings cover Franz Ferdinand – listen
Jack White's label launches Third Man Books
A$AP Rocky sued for allegedly slapping female fan
London Grammar cancel Australian tour dates
O2 Priority Tickets available for Mötorhead, Ella Eyre and Banks
Stephen Malkmus & The Jicks announce August UK tour
Pearl Jam's Eddie Vedder joined onstage by Cat Power – watch
Spoon reveal two new videos in one day from new album 'They Want My Soul'
La Roux's Elly Jackson rallies against 'underground music' in defence of pop
Diplo remixes Lorde's 'Tennis Court' – listen
U2 reportedly set to release new album 'before the end of the year'
George Harrison memorial tree killed by infestation of beetles
Jamie T announces new album 'Carry On The Grudge' - tracklist and details
Simon Cowell issues a statement denying that he is gay following claim in Tulisa drugs trial
Conor Oberst drops legal case against woman who accused him of rape
Lily Allen reflects on 'Sheezus': 'Maybe the songs aren't good enough?'
Kendrick Lamar says he has recorded 40 songs for 'Good Kid, MAAD City' follow-up
Panic! At The Disco donate £586 to gay rights campaign after homophobic gig picketing
Chris Martin, Billie Joe Armstrong, Jon Bon Jovi to make album with Avicii

More News

Comments

Please login to add your comment.

Featured Videos
Latest Tickets - Booking Now
 
Know Your NME
  • Facebook
  • Twitter
  •  
  •  
  •  
  •  
 

 
NME Store & Framed Prints
Most Read News
Popular This Week
Inside NME.COM
On NME.COM Today