US singles chart adds YouTube viewing stats to data collection

The Billboard Hot 100 now takes into consideration music videos viewed on the streaming site

US singles chart adds YouTube viewing stats to data collection

Photo: Press

The US singles chart has added YouTube viewing statistics to the way it works out the placements of the Billboard Hot 100.

Billboard and Nielsen have updated their chart methodology to include music video views on the US version of the video streaming site as well as digital download track sales, physical singles sales, radio airplay, audio streaming and online radio streaming.

The chart also takes into account user-generated clips that use authorised audio, helping 'Harlem Shake' by Baauer - pictured above - to go in at Number One on the Billboard Hot 100. The song has had 103 million views on YouTube and a host of fans have made their own videos for the song.

Of the changes to the charts, Bill Werde - Billboard's editorial director – said: "The very definition of what it means to have a hit is ever-changing these days. The Billboard charts are the ultimate measure of success in music, and they constantly evolve to reflect these new music experiences."

He added: "When the charts launched over 70 years ago, a hit was defined as selling copies of a single or generating airplay. While those avenues are still viable, one needn't look any further than CeeLo, Gotye, Psy or now Baauer to know that a song can be a massive hit on YouTube alone."

YouTube data will also be used in Billboard's new Streaming Songs chart, which puts stats from all of the online streaming sites into one chart.

Read More On This Artist

More News
Gucci Mane releases Christmas album
Google to start publishing lyrics online
Sleaford Mods criticise UKIP and cereal "jesters" in alternative Christmas Queen's...
Thom Yorke tops list of most legally downloaded artists on BitTorrent in 2014
Fat White Family share new song for Christmas - watch
Radio 1 boss George Ergatoudis: 'There's no reason why there couldn't be a new...
Gerard Way: 'I miss the theatricality of My Chemical Romance'
14 more songs from Madonna's upcoming album leak online, including Pharrell collaboration
St Vincent hosts radio show for BBC 6 Music's 'Three Wise Women' Christmas...
The War on Drugs' Adam Granduciel: 'I didn't like the way Mark Kozelek criticised...
Avril Lavigne denies rumours that she's in rehab
Prince shares lyric video for 'ANOTHERLOVE' - watch
Arctic Monkeys share short documentary film to mark end of 'AM' world tour
Wale and A-Trak release new Seinfeld-themed 'Festivus' mixtape
Madonna asks fans not to listen to her leaked album tracks
Bryan Ferry's son Merlin injured in car crash
One Direction sing 'Santa Claus Is Coming To Town' with Jimmy Fallon and The Roots - watch
Footage emerges of a young Björk telling the nativity story - watch
Kanye West impersonator turns 'Yeezus' into a Christmas album - listen
$39 million settlement reached for 2011 Sugarland stage collapse which killed seven
Darkside's Dave Harrington joined by Antlers' frontman for Joni Mitchell cover - listen
Justin Timberlake joined onstage by country singer Garth Brooks - watch

More News

Comments

Please login to add your comment.

Latest Tickets - Booking Now
 
Know Your NME
 

 
NME Store & Framed Prints
Inside NME.COM