September 23, 2013 15:53

Hard Rock ends sponsorship deal with Calling festival

Promoters Live Nation seek new sponsor for London based open air music festival

Hard Rock ends sponsorship deal with Calling festival

Photo: PA

Promoters Live Nation are seeking a new sponsor for their annual Calling festival in London after Hard Rock ended their deal after seven years.

Hard Rock International confirmed they will not sponsor the festival in 2014 with Live Nation assuring NME that the festival will go ahead next year but under a different name. "Following record ticket-demand and audience numbers at festivals this year, Live Nation is exploring new sponsorship partnerships for its highly successful ‘Calling’ franchise," a spokesperson states. "After six years of rising ticket sales for ‘Hard Rock Calling’, Live Nation intends to build on this popular rock-festival event. Further details about venues and timings for 2014 events will be made in due course."

Hard Rock Calling took place at Queen Elizabeth Olympic Park this year and Hyde Park between 2006-2012. Acts who have headlined Hard Rock Calling over the years include Bruce Springsteen & The E Street Band and Kasabian, who performed live in 2013, as well as The Who, Paul McCartney, Eric Clapton, Neil Young, Stevie Wonder, Aerosmith, Pearl Jam, The Police, The Killers, Rod Stewart and Bon Jovi.

Hard Rock Calling made headlines in 2012 when Bruce Springsteen was joined onstage by Paul McCartney at Hyde Park, but their set was cut short when organisers turned off their microphones after they broke the venue's sound curfew. Explaining the decision at the time, a spokesman for organisers Live Nation said: "It was unfortunate that the three hour plus performance by Bruce Springsteen was stopped right at the very end but the curfew is laid down by the authorities in the interest of the public's health and safety. Road closures around Hyde Park are put in place at specific times to make sure everyone can exit the area in safety."

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