April 9, 2014 17:22

Songs that reference alcohol brands encourage binge drinking, report claims

Teenagers who were more familiar with songs that mentioned brands were more likely to drink excessively

Songs that reference alcohol brands encourage binge drinking, report claims

Photo: Getty

Songs that reference alcohol brands such as Kanye West's 'Bittersweet' and 50 Cent's 'In Da Club' could be encouraging fans to binge drink, scientists claim.

A study found that teenagers who were more familiar with songs that reference brands such as Jack Daniels, Tanqueray and Jamesons are more likely to drink, The Times reports.

The study, published in the journal Alcoholism: Clinical & Experimental Research, surveyed 2,541 people in the US aged between 15 and 23. Some 59 per cent of the sample said they drink alcohol, and 18 per cent admitted to binge drinking at least once a month.

Participants were then given the titles of songs that include lyrical references to alcohol and asked if they could identify the drink brand mentioned. Those who could collectively name the brand of alcohol were more than twice as likely to have had an alcoholic drink and more likely to drink to excess.

Brian Primack of the University of Pittsburgh, a co-author of the report, said: "The association between recalling alcohol brands in popular music and alcohol drinking in adolescents was a strong as the influence of parental and peer drinking and an adolescent's tendency towards sensation-seeking."

Previous research found that almost a quarter of chart lyrics mentioned alcohol.

Read More On This Artist

More News
Radiohead's Philip Selway unveils sci-fi video for first track from new solo album
Jenny Lewis launches her own wine
The Gaslight Anthem perform for gym team in 'Rollin' And Tumblin'' video - watch
Arcade Fire cover Creedence Clearwater Revival live - watch
The Cribs reveal Ric Ocasek of The Cars will produce their new album
Damon Albarn and The Courteeners - tickets on sale 9am Friday (August 1)
The Libertines say they 'rehearsed for one hour' before Hyde Park gig in London
Lorde to curate 'The Hunger Games: Mockingjay – Part 1' soundtrack
Brian Eno compares Israel to 'the Klan' in strongly-worded letter about...
Noel Gallagher's daughter asks owners of Oasis-inspired dog kennel to stop breeding pedigrees
Lily Allen says Miley Cyrus' live show is 'up there with Oasis or the Stone Roses'
Alice Cooper and Kiss pay tribute to late Lou Reed guitarist Dick Wagner
Ariel Pink recalls time he was maced in the face by 'a feminist'
BBC 6 Music overtakes Radio 3 for first time as 1Xtra falls below a million listeners
Justin Bieber posts picture of Orlando Bloom crying after Ibiza fight reports
Neon Jungle 'no comment' over claims they covered Banks song without artist's...
Lostprophets members could have been 'groomed' by Ian Watkins, says child abuse expert
Alt-Fest organisers are 'dealing with extremely challenging issues' amid cancellation...
Jamie T unveils five new songs on UK comeback tour
Foxygen announce 24-track new album, promising 'a gaggle of guest stars'
Kylie Minogue, Lulu and Deacon Blue to perform at Commonwealth Games closing ceremony
Beastie Boys' Mike D: 'Grunge was a death sentence to the rock that preceded it'

More News

Comments

Please login to add your comment.

Featured Videos
Latest Tickets - Booking Now
 
Know Your NME
 

 
NME Store & Framed Prints
Most Read News
Popular This Week
Inside NME.COM
On NME.COM Today