April 29, 2014 19:10
Yahoo partners with Live Nation to stream a gig a day
The service will start this summer and continue for a whole year
The service will start this summer Stateside, reports Paste, and will be found at Yahoo Screen. One gig a day will stream for a year and 1,200 songs from the gigs will be available on-demand.
Live Nation's CEO Michael Rapino has commented: "Sixty million people attended our 23,000 Live Nation concerts last year alone. The Live Nation Channel on Yahoo will build on this scale and become a great, new destination for music fans." Interviews and behind the scenes footage will also be available on the new channel. No bands have yet been confirmed for the new service, however, Live Nation has revealed that it will be selling sponsorship to brands such as Kellogg's.
Kathy Savitt, Yahoo’s Chief Marketing Officer, has said that the new service will bring "together the world's largest digital publisher and the leading live entertainment company to redefine the digital live music experience for users around the world".
Live Nation formed in 2005 and in 2010 merged with Ticketmaster.
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