July 18, 2014 13:03
Teen metal band sign major label deal worth £1million
Brooklyn trio Unlocking The Truth discovered on YouTube after Times Square performance
The Brooklyn trio – consisting of 13-year-olds Malcolm Brickhouse, Alec Atkins and 12-year-old Jarad Dawkins – rocketed to fame after a YouTube video of a busking performance went viral.
Shot in Times Square (and supervised by Brickhouse's mum) the band performed their song 'Monster' as passers by dropped change into a collection bucket. A Sony executive contacted the band's manager, Alan Sacks, after seeing the video. Now they can look forward to an exclusive five-album deal with the major label.
"I'm so excited! We’ve made it!" drummer Jarad Dawkins told the New York Post. "After [the Times Square performance] we started getting calls and performing more and as we performed we got bigger and bigger."
The deal stipulates that after a $60,000 (£35k) advance the band will receive 16 to 17 percent royalties but only if their first album sells over 250,000 copies – an "extremely high bar" according to industry expert James Sammataro.
"The question is whether Sony is committed to seeing whether these precocious rockers can change the face of rock if their YouTube success does not – as often is the case – immediately translate into paid downloads," said Sammataro.
As the musicians are minors, the contract has been submitted for a Manhattan judge's approval.
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