New York festival goers required to watch anti-drugs video before attending event

Wristbands for Electric Zoo will not be activated until punters have watched a short MDMA awareness film

New York festival goers required to watch anti-drugs video before attending event

Photo: Pooneh Ghana/NME

Attendees of New York's Electric Zoo festival are this year required to watch an anti-drugs video before their wristband is activated.

Consequence of Sound reports that every ticket holder has to watch the health and safety video, which warns of the dangers of 'Molly' (MDMA), before their computer activated wristband for the electronic music event will work.

"The campaign is intended to make fans think about the potential negative consequences of 'dropping' Molly and to avoid those risks," says a press release. Last year two people overdosed and died at the festival and the final day of the event was cancelled.

The festival will take place from August 29-31 at Randall's Island Park in New York. Chase & Status, David Guetta, Gorgon City, Jamie XX, Pete Tong and Sub Focus are all set to perform.

There have been a number of suspected drug-related deaths at festivals across North America this summer, including two at Mad Decent Block Party, co-founded by DJ/producer Diplo, at Merriweather Post Pavilion in Columbia on Friday (August 1) and two more at Toronto's Veld festival on Sunday (August 3).








Read More On This Artist

More News
Sly Stone awarded £3.3 million in unpaid royalties
Rage Against The Machine's Tim Commerford teams up with Lance Armstrong
Skrillex, Flying Lotus, FKA Twigs, Duran Duran added to Sónar festival bill
Former Red Hot Chili Peppers guitarist John Frusciante to release acid house LP
Run The Jewels share 'Lie, Cheat, Steal' video - watch
Everything Everything: 'If you put out a record this year and it's all smiles, then...
Students launch petition to name east London University building after Wiley
Sinead O'Connor withdraws application to join Sinn Fein
Sleaford Mods back crowdfunded documentary 'about the band and state of modern Britain'
Björk on 'Vulnicura' album leak: 'There's no way to say how you'd...
Drenge on new album 'Undertow': 'One song just screams 'Fleetwood Mac'
Liam Howlett confident ahead of new Prodigy album: 'I've been feeling these new...
Taylor Swift tells hackers who claim to have nude pictures of her: 'you got nothing'
Noel Gallagher: 'new album is is full of songs that make you punch the air while crying'
Carl Barât says he 'needs therapy' now that his Libertines bandmate Pete Doherty is clean
The Cribs say new album is 'their poppiest record since 'Men's Needs, Women's...
Sam Smith responds after US DJ Howard Stern calls him a 'fat ugly motherfucker'
Tom DeLonge says Blink-182 'haven't talked in months'
Carl Barât & The Jackals announce one-off UK show
Blink-182's Mark Hoppus confirms conversations about replacing drummer Travis Barker did...
Faith No More announce release of new single 'Superhero'
L7 announce reunion and European gigs

More News

Comments

Please login to add your comment.

Latest Tickets - Booking Now
 
Know Your NME
 

 
NME Store & Framed Prints
Inside NME.COM