Bestival to expand across US and Europe
Organisers of the Isle of Wight event have signed distribution deals to launch the festival in other countries
The Isle of Wight event was set up 10 years ago by promoter, DJ and record label boss Rob Da Bank. It now attracts over 50,000 festival goers each year.
Now Rob Da Bank has confirmed that next week he will sign a distribution deal to launch Bestival in North America, which will be followed by other sites across Europe.
"The deal has been a long time coming," he told The Telegraph. "I’ve never been in this industry for the money but now I’m 40 with three small kids, it’s time to get business minded."
"We've made a real impression on the festival market and pioneered a lot of ideas," he said. "People think Bestival pours multi-millions into my bank account every year and it doesn't…That's not a sob story but now it's time to knuckle down a bit. My twenties and thirties were a total laugh but now I have to be responsible."
This year's Bestival will take place in the Isle Of Wight's Robin Hill Park from September 4-7, with a tropical 'Desert Island Disco' fancy dress theme. Outkast, Beck and Foals will headline the event with Disclosure, Major Lazer, London Grammar, Sam Smith, Wild Beasts, Caribou, and Chvrches among those lined up to perform. For more information, visit Bestival.net.