June 20, 2012 12:32

Viva Brother relaunch themselves as pop group Lovelife

Slough band have ditched 'gritpop' for soft, synth-led pop

Viva Brother relaunch themselves as pop group Lovelife

Photo: Victor Frankowski

Despite only splitting up a matter of months ago, Viva Brother have returned and relaunched themselves as new act Lovelife.

The band have posted three new tracks online, all of which you can hear by scrolling down to the bottom of the page and clicking.

The tracks, which are titled 'Brave Face', 'She Makes It Look So Easy' and 'Love Rush', are a far-cry from their former guise as a rock band heavily inspired by 1990s Britpop, with that sound replaced with a slow, synth-led pop sound, more akin to the likes of Hurts and Yazoo.

The band's official website Lvlf.info contains very little by way of information, but does reveal that the band are now based in Brookyln, New York and have a string of gigs booked for throughout this month.

None of the band's members are named, but it is clear that former Viva Brother singer Lee Newell is pictured, now clad in a black suit.

Viva Brother formed in 2010 and released their debut album, 'Famous First Words', in August last year, reaching 34 in the Official UK Albums Chart. Originally called Brother, the band were forced to change their name in June 2011 after losing a legal battle with an Australian band with the same moniker.

Before launching themselves as Brother, the band had previously operated as post-hardcore bands Kill The Arcade and Wolf I Am.



Read More On This Artist

Video: Brother - New Year's Day

Comments

Please login to add your comment.

Featured Videos
Latest Tickets - Booking Now
 
Know Your NME
  • Facebook
  • Twitter
  •  
  •  
  •  
  •  
 

 
NME Store & Framed Prints
Most Read News
Popular This Week
Inside NME.COM
New Issue Out Now
On NME.COM Today