NME News

Exclusive - White Stripes singer confirms Coke ad

White Stripes

White Stripes

Jack White to pen tune for the soft drink

singer Jack White has finally confirmed he's done a coke ad – and said he's done it to get a message of love out to the world.

Jack had been approached earlier in the year to do the advert but officials were unable to deny or confirm if it was taking place at the time.

Speaking backstage in Paris on their European tour the singer confirmed that he has recorded a brand new, currently untitled track for the advert.

He told NME.COM: "I’ve been offered the opportunity to write a song in a way which interests me as a songwriter. I certainly wouldn’t want a song that I’d already written to be used on a commercial. That seems strange.

"But to be asked to write something particular along one theme of love in a worldwide form that I’m not really used to appealed to me. I’ve written a song and I wrote it really quickly and it’s an interesting commercial that’s been made. I was inspired by the commercial."

The broadcast date for the advert is yet to be confirmed.

start their UK tour next Saturday (November 5) at the London Carling Hammersmith Apollo.

For more on the check next week's NME, out nationwide on November 9.

Add your comment

NME Alerts

Get NME news delivered direct to your desktop. Find out more

Please sign in

Forgot your password?

Register with MyNME

Every Tuesday

  • Breaking News stories
  • All you need to know about the week's NME magazine
  • Live, Album and Track reviews
  • Tip offs about the most important Gigs
  • All the latest NME.COM video exclusives

Every Friday

  • NME.COM's free mini-magazine
  • Gig listings for the weekend
  • All the most important Album and Track reviews
  • The week's biggest News stories
  • Competitions - with exclusive music prizes
  • plus loads more!

In The Magazine

This Week's Issue
  • The ultimate guide to the week in music
  • Agenda-setting news and fiery comment
  • Must-read interviews with the planet's hottest bands
  • Hundreds of UK gigs listed every week
  • Unrivalled access to the artists that matter
  • Subscribe today and get 1/3rd off NME