Jack White changes his name

frontman Jack White has declared he‘s changing his name for the duration of his band’s British dates.

Kicking off their tour in London last night (November 5) at the Hammersmith Apollo, the singer told fans he wants to be known as “Three Quid” while he’s in the UK.

Arriving on stage in a top hat and carrying a large stuffed bird, White described London as the band’s “home from home” before announcing his name change.

White gave no reason for the switch, but repeated his new identity again during the middle of the gig.

Despite the new name the show proved to be a classic, with the duo playing the following set:

‘Blue Orchid’
‘Black Math’
‘Dead Leaves And The Dirty Ground’
‘When I Hear My Name’/ ‘Passive Manipulation’
‘My Doorbell’
‘Jolene’
‘Cannon’
‘I Think I Smell A Rat’/ ‘Passive Manipulation’
‘Forever For Her’
‘Hotel Yorba’
‘Death Letter’
‘Aluminium’
‘Offend In Every Way’/ ‘Screwdriver’
‘The Nurse’
‘The Denial Twist/ ‘Screwdriver’
‘Ball And Biscuit’
‘I’m Lonely But I Ain’t That Lonely Yet’
‘I Just Don’t Know What To Do With Myself’
‘The Hardest Button To Button’
‘We’re Going To Be Friends’
‘Red Rain’
‘The Denial Twist’
‘Little Ghost’
‘Seven Nation Army’
‘Boll Weevil’

Jack White in particular was in rare form thrilling the packed venue withg some neat guitar work. “It’s that old cliché of selling your soul to the devil, but Jack’s guitar playing was amazing,” one fan told NME.COM. “He was a man possessed! Absolutely brilliant. The Three Quid stuff was a bit weird, but if he keeps playing that well I don’t care what he calls himself!”

The play a second night in Hammersmith this evening (November 6), before moving across London in the week to perform two dates at the Alexandra Palace, they then continue their tour around the country.

For an exclusive interview with the see next week’s NME out nationwide on November 9.