Swatch Touch 2011 MTV EMAs commercial video

Swatch presents Swatch Touch 2011, a colourful new collection of trend-setting timekeepers with big-screen LCD dials and a touch-sensitive zone in place of pushbuttons. On the style front, Swatch Touch 2011 brings streetwise fashion to the wrist, showing inspiration from urban rhythms and electric sounds, boarders up on snow and surf, riders taking life to extremes. Swatch Touch 2011 models give touch-screen access to six digital functions: time (2 zones, t1 & t2), date, chrono, alarm, timer and beep. Users sweep through the functions with ease using finger-taps and sideways scrolls—no pushbuttons—and can activate the screen's built-in backlight to assure read-ability under all conditions. Revealing Swiss-made quality throughout, Swatch Touch's 2011 curved plastic glass display and coloured LCD present Arabic numerals in a big, stylish font designed to fit the shape of the watch. Ergo-nomic in every detail, the smooth integration of the watch head and strap makes Swatch Touch 2011 a real pleasure to wear. By far the biggest numerals on the Swatch Touch 2011 screen are the sec-onds: animated like the seconds hand on an analogue watch, they are con-stantly changing, alive, giving rhythm and a pulse to life in the digital age. They are, in fact, the "heart" of the watch—Swatch on the move. Swatch Touch's 2011 digital numerals are set off against a solid colour background and feature colour-matched plastic cases and silicone straps in a range of fashionable colours.