While musicians moonlighting in advertising is increasingly commonplace, for some reason Iggy Pop’s Swiftcover venture, which included the lines “actually I was thinking of playing a little golf”, was particularly grating, and considered the final nail in punk’s coffin. Here’s some more dodgy deals from idols you know.
Alice Cooper – Staples. If you could place Alice Cooper in any situation, shopping for school supplies with his fake daughter wouldn’t be one of them. The distressed child looks up and says, “But I thought you said school’s out for ever,” before the camera cuts to her dad- Alice Cooper in full fright drag, who replies: “No, I said school’s out for summer! Nice try.”
Kim Gordon – Surface to Air. The Sonic Youth front woman took time off from being a rock star to collaborate with Surface to Air on a 12-piece collection. Pieces, she said, which would be able to fit into the overhead compartment of a bus during long tours. Neon orange pants and snakeskin boots aplenty.
Ozzy – World of Warcraft. Ozzy discusses who the real prince of darkness is with the lines, “I’ve been the prince of darkness since 1979” and “what’s your fucking game?” Now let’s count how many computer screens would be smashed and family members screamed at if Ozzy was to ever sit down and actually play a video game.
John Lydon – Country Life Butter. This five million pound TV campaign was another stab through punk’s withered heart. Wearing a tweed suit and ambling around the countryside, Lydon asks: “Do I buy Country Life butter because it’s British?” before the slogan ‘It’s not about Great Britain, it’s about great butter’.
John Cooper Clarke – Dominos. Remember John Cooper Clarke’s line: “He’s a health fanatic… makes you sick?” Well here, the punk poet stays true to his love for fast food by narrating a Domino’s advert aimed at raising awareness of the true determination and passion that goes into every single pizza delivery.
Madonna – Macy’s. A collaboration between Madonna and her daughter, Lourdes Leon, ‘Material Girl’ saw Lourdes blogging about her mother’s clothes as a way of not talking to press. Highlights include the line: “Don’t expect to find your favorite pair of gladiators in her line. U know, like 4 reeealz yo totesssssss HOLLA”.
Julian Casablancas, Santogold, Pharrell – Converse. To celebrate the 100th birthday of the iconic shoe brand, the three artists came together to record an original track and ad campaign called ‘My Drive Thru’. Perhaps a little less awkward than the Dr Martens ads which featured a string of deceased artists, including Kurt Cobain and Sid Vicious sitting in heaven wearing Dr Martens boots.
Duffy – Diet Coke. The ad that possibly ended Duffy’s career. It even sparked Blur manager Chris Morrison to warn pop and rock stars to think carefully before appearing in campaigns for big brands. “I won’ give up this dream of life that keeps me alive. I gotta be me,” Duffy sings, whilst she rides her bike to the nearest supermarket.
Madness – Kronenbourg. As part of Kronenbourg’s ‘Slow the Pace’ campaign, the band slump on the table of an intimate French bar and sing a slowed down re-arrangement of ‘Baggy Trousers’. Saxophonist Lee Thompson is slowly lifted from his chair by a wire that attaches him to the ceiling fan above. It works.