Kanye-obsessed fans the world over lined the streets in London, Amsterdam, Berlin, Singapore, Sydney, New York and more today (August 19) as the rapper opened the doors at 21 pop-up shops. Each was stocked with merchandise relating to his latest album ‘The Life Of Pablo’ and designed by West himself.
Kanye West has made his love of fashion well-known for a long time now and today he gave fans another chance to dress like him. Today (August 19), Yeezy launched 21 pop-up shops around the world packed full with ‘The Life Of Pablo’ merch, just like the sweatshirt he wore when he premiered the album at New York’s Madison Square Garden earlier this year.
As you might expect, the queues for each store were pretty long. Fans in London queued in the rain for up to 15 hours to get into the shop in Shoreditch and get their hands on some goodies designed by West himself and his assistant Cali Thornhill DeWitt.
Each shop has the name of the city they’re based in stencilled onto the wall in the same font used on all ‘Pablo’-related goods.
These lucky ladies show off their new ‘Pablo’ bomber jackets and jumpers. They could have come in handy in the queue.
It’s not the first time Kanye’s opened his own shop. He’s done similar around his ‘Yeezus’ album and ‘Watch The Throne’ collaboration with Jay Z, plus he already held a ‘Pablo’ pop-up in New York earlier this year. The NYPD were called in to stand guard and keep the peace at the Manhattan shop in March.
Fans left the original NYC ‘Pablo’ pop-up shop with bags stuffed full of new gear – a scene being recreated around the world today.
If Pablo feels as pleased with himself as this guy looks, then this customer’s new jumper is probably one of the most accurate purchases of all time.
Just in case you weren’t sure just who’s life Yeezy’s latest album refers to, this jacket gives you a pretty big hint.
Over in Melbourne, fans headed to the city’s Fitzroy Victoria area to spend their hard-earned money on some new swag.
What would Kanye do when queuing for a pop-up shop to open? Make sure he was as comfortable as possible, of course. Those in line for the Bondi Beach store came fully prepared with camp beds, sleeping bags and camping chairs.
The shops’ staff got to wear some pretty neat uniforms as they united the public with Ye’s threads.
Obviously, each store was set out in a very aesthetically pleasing manner. As if Kanye would have it any other way.
One fan in Sydney contemplates whether or not bright yellow is really his colour.
This guy looks like he’s taking the task of Kanye merch-buying very seriously indeed.
We imagine Kanye wears a jumper like this one around the house all the time.
“Any rumor you ever heard about me is true,” reads this fetching yellow and green hoodie.
Of course, the pop-up shops provided some great Instagrammable moments, as this fan is all too aware.
The shops, which are open all weekend, have mirrors in too so you can check you look as dope as Kanye before leaving the store.