This week’s NME magazine features a massive, in-depth look at Creation Records, the most rock ‘n’ roll label ever, boasting interviews with all the key players from the legendary company. To whet your appetite, here’s some choice quotes from the people involved.
Kevin Shields, My Bloody Valentine: “I was trying to bend a guitar string to get that double effect of Chuck Berry or Pixies. I couldn’t do it so I got the idea to tune two strings together and use a tremolo arm, and suddenly found there was this amazingly expressive thing. In the space of about four or five days we made our sound.”
Jim Reid, The Jesus and Mary Chain: “To be honest with you, I regretted leaving Creation. At the time we were on Creation, Creation was nothing, Creation was a bunch of us stuffing paper covers into plastic bags in Alan’s spare bedroom in Tottenham. We had kind of big ideas. I wanted to be a pop star.”
Director Danny O’Connor on the film about the label Upside Down: “It’s a celebration of Creation, not an appraisal or a review, a celebration of swagger and an attitude.” Grab this week’s magazine for the full story.