To coincide with his European tour, Abel Tesfaye is setting up pop-up shops in Europe this weekend (March 10-12).
Every superstar worth their salt has a fashion line on the side. Kanye West’s ‘Saint Pablo’ merch is everywhere, Frank Ocean’s ‘Boys Don’t Cry’ threads sold like hot cakes, and now The Weeknd is getting in on the action. To coincide with the start of his European tour, the R&B phenomenon is selling a new range of fancy garms based around his 2016 ‘Starboy’ album.
Abel Tesfaye aka The Weeknd today (March 7) launched a special series of pop-up stores across Europe, debuting his latest ‘Starboy’ collection.
Following the release of his third studio album ‘Starboy’, Tesfaye has designed high-end, fancy garms for fans, including long sleeved tees, hoodies, caps and bomber jackets.
Pop-up stores have been launched to coincide with his European tour. The run starts this weekend (March 10), going until March 12.
Locations are as follows: Colette in Saint-Honoré, Paris; End in Grainger Street, Newcastle; End in Ingram Street, Glasgow; ANSH46 in van Oldenbarneveltstraat 99, Rotterdam; Storm in Store Renegade 1, Copenhagen; A Number of Names in Marshall Street, London.
Some locations aren’t open for the full March 10-12 dates – check specific retailers for opening times.
This is the first time Weeknd’s ‘Starboy’ merch has hit Europe. Back in December 2016, he launched a new range via Urban Outfitters, including autographed caps.
The Weeknd’s European tour includes a residency at London’s O2 Arena, plus stopovers in Glasgow, Newcastle and Birmingham.
This summer, Tesfaye plays festivals including Portugal’s NOS Alive (July 6), Ireland’s Longitude Festival (July 15) and Lollapalooza Paris (July 22).