Matt Cardle won in 2010, largely on the strength of wearing a nice hat. He then released a Biffy Clyro cover, supposedly signalling that he was a "serious" artist, rather than a desperate cruise-ship song-and-dance-man. His last single, the faux-anthemic 'Run For Your Life', phutted its way to Number Six. Bad luck, mate. You'll be dropped come springtime.