First for music news
This Week's Issue
You’re logged in

702

Since back in the day of Motown powerhouses like [B]Norman Whitfield[/B], through to modern day auteurs like [a]Babyface[/a] and [a]Missy Elliott[/a]/[B]Timbaland[/B], the ultimate power in soul music

702

7 / 10 Since back in the day of Motown powerhouses like Norman Whitfield, through to modern day auteurs like Babyface and Missy Elliott/Timbaland, the ultimate power in soul music lies in the hands of the writer/producer. Of the singers themselves, the wise ones, like Marvin Gaye, Stevie Wonder and Lauryn Hill, soon grabbed hold of the reins and wrote their own stories. The rest left their career resting upon the whim of their svengalis, and their fortunes rose and fell accordingly.

/img/702999.jpg went out with Paul Weller.

No, the guarantees of quality come from the behind-the-scenes names involved; Kedar Massenburg, who discovered Erykah Badu, executive produces. Missy Elliott herself writes and produces two tracks. Familiar, reliable names litter the credits. So then, 702 are only as good as their songs. Gooey sentimentalism kept to a bare minimum. Beats never straying the wrong side of 'funky'. Pretty damned good, then.

To rate this track, log in to NME.COM

To read all our reviews first - days before they appear online - check out NME magazine, on sale every Wednesday

Comments

Please login to add your comment.

More Videos
More
Featured Videos
Latest Tickets - Booking Now
 
Know Your NME
  • Facebook
  • Twitter
  •  
  •  
  •  
  •  
 

 
NME Store & Framed Prints
Most Read Reviews
Popular This Week
Inside NME.COM
On NME.COM Today