Adema : Adema

Linkin Park support band’s debut effort. Not great...

Adema : Adema

From fertile nu-metal breeding ground Bakersfield with hefty record sales


and a rapturously-received Linkin Park support slot, Adema's strain of


slick, modernist rock was always going to prick up ears. The quintet haven't


been harmed, either, by the fact that frontman Mark Chavez is the


half-brother of Korn's Jonathan Davis.








Cynics will suggest Adema have simply capitalised on Chavez's fortuitous


rock family tree. That's probably unfair, though - 'Adema' plonks itself


squarely in the nu-metal zeitgeist, a calculating concoction of overproduced


serrated guitars and fist-pumping stadium choruses. Even the Parental


Advisory sticker assures concerned parents that a swear-free version of the


album is available.








Chavez claims to be reacting against nu-metal's production-line angst,


and "making people feel good about themselves". Which is a bit rich when


Adema serve up lyrical doggerel like 'Freaking Out' (musically the best


track on here, ironically): "Everything my mom said made me mad/And


everything my dad said made me sad/Why am I even trying?"
One may well ask.








Adema press all the right mass-market penetration buttons, sure, but


there's nothing here for lovers of the visceral, the original, or bands


which don't sound like Linkin Park with goth bits. It's empty A&R


triumphalism posing as teenage empathy, and it has to stop.








Noel Gardner

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