NME.COM

N*E*R*D : In Search Of...

Remake of their debut album. Now with real instruments....

As synth-wielding super-producers for the likes of Britney, Kelis, ODB,

Mary J Blige, No Doubt, Jay-Z et al, Pharell Williams and Chad Hugo go

by the name of The Neptunes. Like fellow Virginians Timbaland and Missy Elliott,

they are also artists in their own right, in which case (and with their

mate Shay Thornton) they call themselves N*E*R*D. Late last summer, they

released the first version of 'In Search Of…', but pronounced themselves

unsatisfied with it. Now, with that album deleted (not that the world's record

shop owners were exactly killed in the rush of eager punters), they've released a

totally new version with - shock, horror! - real instruments.





In fact, there's a whole live band, the unknown Spymob, to augment

The Neptunes' patent sound - piledriving hip hop beats, Space Invader

pings and overdriven, New Wave basslines. And while it's always slightly

disappointing to see once future-focused tech-heads retreating to the olde

worlde charms of guitars and drums (see New Order's last LP, or the

Pet Shop Boys' university tour), Spymob reinvigorate a production style that

was becoming over-familiar. They add bite to the satire of last year's

minor hit 'Lap Dance', thunderous dynamics to the sardonic 'Rock Star' and,

in general, greatly aid N*E*R*D's ambition to fuse hip hop and Seventies rock.





For 'In Search Of…' is an ambitious record. Though Williams and Hugo have

shown themselves to be past masters at flinging out hits so current they'll

sound dated in six months, 'In Search Of' is obviously their bid for posterity

(hence, presumably, their extreme fussiness about getting it right). Lyrically,

it tackles social issues like homelessness ('Bobby James') and drug addiction

('Provider') deftly and with care, while even the sex tunes have an impressively

fresh perspective. ("I just wanna tape you all night," gasps Pharrell on

'Tape You' - obviously a record producer's ultimate compliment.) Then there's

the poignant utopianism in songs like last year's flop single 'Run To The Sun'

and 'Stay Together' which has more in common with starry-eyed Sixties pioneers

like Jimi Hendrix or Curtis Mayfield than today's blingcentric hip hop stars.





And despite the rock, you can still dance to it. 'Things Are Getting Better'

alternates between springy pop and thrusting funk, 'Truth Or Dare' has Kelis

warbling over a massed keyboard and guitar assault and though the shadow

of jazz funk passes over 'Baby Doll' and 'Brain', N*E*R*D's pop sensibilities

remain intact. You may choose to take or leave the cod-philosophy that lends

them their name (it stands for No-one Ever Really Dies). Yet it adds yet

another dimension to what is, fundamentally and brilliantly, a loud and sexy

record that will get you up in the morning.





Alex Needham

Share This

More Reviews

'Sausage Party' Movie Review

A deeply weird and very funny animation from the twisted minds of Seth Rogen, Evan Goldberg and Jonah Hill

Movie

'Tickled' - Film Review

A hilarious and horrifying true story about the world of competitive tickling, to watch with your mouth agape

Movie
Connect With Us
This Week's Magazine