Viva consumerism! [I]"I like shoes"[/I] are the first words on the second album by San Francisco club-pop collective, [B]The Gentle People[/B]....

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Simply Faboo

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Simply Faboo

Viva consumerism! [I]”I like shoes”[/I] are the first words on the second album by San Francisco club-pop collective, The Gentle People. As a statement of intent, you can’t beat that for clarity. ‘Shopping World‘, the song that bookends ‘Simply Faboo‘ in two versions, is a hymn to the joys of department-store drifting, borne aloft on an ocean of diet-techno beats and burbling analogue synthesizers. It’s so mindless that it’s almost revolutionary.

So it’s not surprising that an arch-nihilist like the Aphex Twin would sign The Gentle People to his label. ‘Simply Faboo‘ is an LP of beautiful music with a heart like a glacier; all surface, as the Manics would have it, and no feeling. This inherent cynicism, though, is their strength. While peers like Pizzicato 5 and Saint Etienne sabotage their music by trying too hard to be ‘proper’ groups, The Gentle People sound unashamedly like a machine that makes pop music.

The music industry is in crisis, pop and dance music are locked into a terrifying cycle of stunted creativity, praying that the new punk will come soon. The Gentle People don’t care, though; they’re sealed in their own austere pop world of gleaming aisles and cocktail bars. They like shoes, you know. Terrifying.