Frankly, if they want to match the lazy energy of their gigs on record, [a]Southern Fly[/a] need to put in far [I]less[/I] effort...

Product Overview

Overall rating:

High

Product:

High

As long as rules exist, there will always be people willing to ignore them. In musical terms, such refusal to adhere to tried and trusted methods often triggers the most interesting, experimental and plain bizarre results. Just look at [a]Happy Mondays[/a], [a]Primal Scream[/a] or, even, the [a]Regular Fries[/a] for proof.

And now, consider Southern Fly. Six stoned blokes drawn to cause chaos from the North East, Essex and Wales with vast record collections and itchy feet. In tracks like ‘Do Ya?’, they could come from the same school of badly behaved psychedelic rock as all the aforementioned bands, ragged round the edges and dripping with untouchable attitude.

But while the right ingredients may be present and correct, they somehow don’t add up like they should. Southern Fly don’t sound like they fell into this, like they’re staggering blindly along only because that’s how they are. This debut LP is too slick and calculated, expertly hand-picking the genres it will trash and polishing them to perfection. Even, on ‘Maybe It’s The Right Time’, sticking in a gospel choir for good measure.

Frankly, if they want to match the lazy energy of their gigs on record, Southern Fly need to put in far [I]less[/I] effort.