Who cares if this album lacks punch? He's Snoop Dogg
Snoop does cheesy [a]David Guetta[/a]-assisted euro-dance ([b]‘Wet’[/b])! Snoop does Mike Skinner-esque pop-ska ([b]‘Sumthin Like This Night’[/b])! Snoop does harmonica blues ([b]‘Superman’[/b], with Willie Nelson)! For the less adventurous, Snoop also does track about weed with Wiz Khalifa, track about the superficial aspects of fame with Kanye, and track called [b]‘I Don’t Need No Bitch’[/b].
All, of course, laden with his long-patented, laconic cartoon charm. Snoop’s 11th studio album is fine, but feels only as important to his true gift to the world – simply just being Snoop – as all of his tweets, film roles and TV appearances. Great to have him around, but… not a memorable set.
Snoop has done more than anyone, with the possible exception of [a]Jay-Z[/a], to broaden the appeal of hip-hop and put it on coffee tables (whether this is a good or a bad thing, your call), and as such is one of those completely untouchable music icons who is so loved that he will never, ever tarnish his legacy. He barely has to try and, to be honest, here it shows.