Swedish chanteuse hangs up her stethoscope for electro bangers
Swedish newcomer Frida Sundemo put her medicine degree on hold to pursue a singing career, and ‘Indigo’, her debut EP, is proof that she made the right decision. Her voice is sweet but sad, like a lollipop dropped on the floor, and she’s
got the tunes to show it off: the brilliant ‘Snow’ is a glistening disco-ballad; electro bangers don’t come classier than ‘Indigo’; and with its rousing “oh-oh-oh” chorus, ‘Home’ is like Coldplay gone Scandi-pop. Just watch out for ‘Machine’, a slowie about a lonely robot that might make you remember Wall-E and, gulp, come over all emotional. No need to resume your studies, Frida, but maybe keep the stethoscope as a video prop.
Record label: Parlophone
Release date: 08 Apr, 2013