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Another week, another Ali Love single concerning that modern-bohemian-
on-Shoreditch-High-Street lifestyle led solely by him and a handful of others. They ‘create’ all day, then stay out all night, being beautiful, being elegantly wasted, being, y’know, decadent. Musically, this treads a ’70s disco-lite path similar to that of last single ‘Secret Sundae Lover’. It’s pleasant rather than ‘K Hole’ thrilling and, ultimately, not likely to make anyone envious of or shocked by the lifestyle of its creator. “When the sun goes down on this party town, it’s time for dancing”, he enthuses. Some of us have got work in the morning, mate.

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