When Joe Newman’s “Please don’t go/I love you so” starts, it seems harmless. But with the promise to “hold her down with soggy clothes and breezeblocks” it becomes as sinister as a welcoming smile from Jools Holland. This is brought to life in a video that’s a cross between Coldplay’s ‘The Scientist’ (it’s in reverse), Radiohead’s ‘Just’ (it’ll take hours to dissect) and an EastEnders plotline (jealous lover turns murderer – but which lover?). A delicate, macabre triumph.
Tom Howard
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