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Giggs - 'When Will It Stop'

The cover of his album shows a post-apocalyptic vision of his native London, and it’s pretty much the same story with the music.

  • Release Date 11 Nov, 2013
  • Record Label SN1
6 / 10
One of Giggs’ trademarks is this weird grunting noise, as though he’s rapping while struggling under the weight of something incredibly heavy. Grindingly dark subject matter, perhaps. The cover of his third album shows a post-apocalyptic vision of his native London, and it’s pretty much the same story with the music. Giggs raps in his flat monotone about “feds” and “niggaz” in a string of bleak scenarios over creeping beats and sparse, doom-laden sonics. The only respite is when he pauses briefly to praise a woman friend on ‘Best Pussy’. The whole thing is so over the top it’s actually quite funny. The result is an entertaining album, although not always in the way its maker probably intended.

Chris Cottingham

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