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One day, GoodBooks and Good Shoes will bite the bullet, join forces, call themselves Good Hair and stop confusing people. Until then, however, we have this. A sort of electro-pop Belle & Sebastian pastiche that’s twee to within an inch of its life, it tells the story of some bloke called Jack who died in the First World War. Which is great and all that, but it’s the mention of “jazz cigarettes” that is the clincher. I thought it was only my grandfather and staffers on your dad’s favourite music magazines who used that term anymore. Quietly brilliant.

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