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It Hugs Back, 'Recommended Record'

35 minutes of home-studio lo-fi psych that resembles Tame Impala with their foot down hard on the pop-hook pedal

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Photo: Press
  • Release Date 06 May, 2013
  • Record Label Safe And Sound
8 / 10
Mistakenly aligned with the indie-pop scene due to their cheery demeanour and soppy name, the third album from Kent’s IHB honours frontman Matthew Simms’ sideline as guitarist with Wire by trammelling through 35 minutes of home-studio lo-fi psych that resembles Tame Impala with their foot down hard on the pop-hook pedal. When they’re not shoegazing on ‘Sa Sa Sa Sails’, they’re spinning hypnotic trances on ‘Sometimes’ or conjuring waft-pop bliss on ‘Teenage Hands’. Otherworldly pop that’s sweetly gripping. Eddie Smack 8

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