First for music news
This Week's Issue
You’re logged in

Kindness - 'World, You Need A Change of Mind'

Knowingly banal lyrics and an unaffecting voice

Kindness - 'World, You Need A Change of Mind'

Album Info

  • Release Date: March 19, 2012
  • Producer: Adam Bainbridge
  • Label: Female Energy/Polydor
  • Fact: Kindness is the alias of UK producer Adam Bainbridge
4 / 10 Kindness – aka Adam Bainbridge – appeared in August 2009 with a wicked cover of The Replacements’ ‘Swingin’ Party’, then vanished. Amid the smartly rendered pastiche of this debut, Bainbridge references Prince and Janet Jackson, yet turns those joyous sounds unpleasantly arch.

His lyrics are knowingly banal (“Baby, I can’t wait any longer”, on ‘Bombastic’), his voice unaffecting, and anyone peddling semi-ironic covers of the fucking EastEnders theme deserves to lose their fingers. However, the bass on ‘SEOD’ rattles the skins of your eyeballs, and it’s in the production that this dreary affair occasionally explodes into colour.

Laura Snapes

To rate this track, log in to NME.COM

To read all our reviews first - days before they appear online - check out NME magazine, on sale every Wednesday

Comments

Please login to add your comment.

More Videos
More Kindness
Featured Videos
Latest Tickets - Booking Now
 
Know Your NME
  • Facebook
  • Twitter
  •  
  •  
  •  
  •  
 

 
NME Store & Framed Prints
Most Read Reviews
Popular This Week
Inside NME.COM
On NME.COM Today