NME.COM

Lemar - 'Invincible'

Lies between Ryan Tedder and a Hovis advert

Lemar first cornrowed his way into our lives with cheap Robert Dyas imitations of slick US pop back when the UK didn’t have a proper male R&B singer. Then we got Jay Sean, Taio Cruz and Labrinth. Lemar was out of a job. ‘Invincible’ lies between Ryan Tedder and a Hovis advert, Lemar warbling on about nothing in particular in the forlorn hope that Gary Barlow might ask him to write a song on the Marcus Collins album.

Sam Wolfson

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