Bums are in. Check out the pages of any style or fashion mag and you'll see page after page of arses advertising watches, shoes, cars, hair gel: bums are the new brown, which was the new black. Ludacris knows this too, as this single's cover shows him enthusiastically clutching onto the ultimate fashion accessory - a big, bare arse. As for the single, phew, he may not have the most sophisticated production technique (a Casio keyboard and drum machine) and his rapping's a bit MC Hammer, but he loves rough sex and he's going to make it hurt you. That's his fantasy. What's yours?
Ted Kessler
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