Ludacris : Rollout

...a solid, chart bothering brew...

Atlanta’s six-million selling DJ turned rapper Ludacris, AKA 24-year-old Chris Bridges, is the jacked up super-sleaze of hip-hop’s dirty south. Snappier than Snoop Dogg, jiggier than Will Smith, taller than Ja Rule – although the king of the duets is probably bigger wallet-wise. Not that ‘Luda’ cares much for duets – his legendary bedroom reputation points to someone more partial to menage a trois.

Unlike his past day-glo adventures, which saw him rutting in the White House (2000’s ‘What’s Your Fantasy’) and explaining how he’s got ho’s in different cities (last year’s ‘Area Codes’) ‘Rollout’ finds Ludacris really pissed off, bemoaning the intrusion into his private life. So its not as much fun as usual but teamed with ‘Teflon’ [a][/a]’s ship-steadying beats it all makes for a solid, chart bothering brew.

Imran Ahmed

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