This Is Fake DIY / Reviews: Magic Kids - Memphis
"This summery, instrument-rich record almost manages to out Beach Boy the Beach Boys themselves."
August 20, 2010
Album review: Magic Kids - 'Memphis' (True Panther Sounds)
Garage punks scrub up quite nicely, thank you
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Memphis sextet Magic Kids started out in the midst of the city’s celebrated garage-punk scene, but you’d hardly know it on the basis of this airheaded and obsessively nice-ified debut album. They do airheaded and nice to a tee, mind: ‘Hey Boy’, 2009’s hype-accruing debut single, is about as good as polka-dot cupcake indie is gonna get in 2010, sounding like either Grandaddy timewarped into C86, or a shame-free Beach Boys homage. This latter element is returned to more than once across the album’s duration (29 minutes and outtahere), with songs such as ‘Skateland’ benefitting from micro-orchestral flourishes and simple, careful production.
Noel Gardner
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This Is Fake DIY / Reviews: Magic Kids - Memphis
"This summery, instrument-rich record almost manages to out Beach Boy the Beach Boys themselves."
This Is Fake DIY / Reviews: Magic Kids - Memphis
"This summery, instrument-rich record almost manages to out Beach Boy the Beach Boys themselves."
BBC Latest Rock & Indie Reviews: Magic Kids - Memphis
"Tennessee pop sprites prove more than just Beach Boys copyists."
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