Amateur Best – ‘Be Happy’

Our rating:

Extravagantly sad blubtronica

Amateur Best is the nom de plume of Londoner Joe Flory, who you’ll half-remember as the guy behind synth-pop project Primary1. His new speciality is extravagantly sad blubtronica, lightened with touches of Phoenix-esque soft rock. It’s pleasant, in an ambient, Pitchfork-y kind of way, and lines such as “[i]If it never gets better then what do I do?[/i]” will have a certain kind of hipster weeping all over his Technics.

[i]Luke Lewis[/i]

Details

Record label: Double Demin
Release date: 13 Feb, 2012