Instant classic from Ms Del Rey
The words “YouTube sensation” are rarely a good omen. ‘Chocolate Rain’, Rebecca Black: all destined to be ‘liked’ into oblivion until they become less funny than getting stuck in a lift with Michael McIntyre. Thank heavens, then, for Lana Del Rey’s ‘Video Games’, the clip for which is currently smashing NME’s – and half the internet’s – cold dead heart into pieces 30 times a day. Del Rey (aka 24-year-old New York State native Lizzy Grant) calls her music “Hollywood sad core”, and the modern subject matter aside, this gloriously molten ballad could easily ornament the rolling credits of Tinseltown classics. Del Rey herself looks more like the aftermath of modern day LA – a sad-eyed Mena Suvari, with huge, ostensibly fake lips.
That’s just one of a peculiarly beautiful set of contrasts: delicate harp plumage and weighty piano build to a climax that’ll make you weep harder than completing Halo 3, yet Del Ray sings about a state of untroubled romantic bliss: “He holds me in his big arms/Drunk and I am seein’ stars/This is all I think of”. The heart-punching sadness comes from knowing it’s fleeting, emphasised by her voice – a flooring, Cat Power-ish pout. We’re furiously addicted, and somewhere, in a dark studio, Florence is screaming at herself for not writing this.