La Honda : 27 Women

So, ha, you fail on all levels. Except, of course, financially. Damn.

While we’re strolling through the aisles of consumer hell, this is the theme tune from that distasteful Tic-Tacs advert (“27 women couldn’t make a man out of me”), just the thing for seducing the marketing man of your dreams. Yet La Honda have clearly failed to recognise that in the eternal cycles of irritating ironic posturing, easy listening kitsch smugness was long ago eclipsed by bomber-jacketed ’80s smugness. So, ha, you fail on all levels. Except, of course, financially. Damn.

Victoria Segal